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Going Beyond the Pitch: Building Meaningful Media Relationships
Sometimes, in the depths of our pitches, in our tallying of KPI’s and in our innate eagerness to meet account needs, we forget that the reporter we are pitching on the other end of the phone or email...
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Reaching Your Full Potential on Twitter
As public relations professionals, we are always searching for new ways to improve our understanding of client industries, develop more meaningful relationships with media and round out our expertise....
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